Logo and Branding Design
Slumps Concrete Pumping Co
Slumps Concrete Pumping Co. wanted a bold, memorable identity that would stand out on job sites and the road. I created a retro-inspired logo that merges industrial strength with local character, featuring a bridge motif that nods to Pittsburgh’s skyline and concrete heritage.
To bring the brand to life, I designed a full pump truck wrap featuring a custom topographical pattern, a visual metaphor for terrain, flow, and movement, tying the concrete industry to the natural landscape. The result is a truck that doesn’t just show up to the job but shows off the brand’s craftsmanship and personality.
Red Sweater Renovations
The “Red Sweater” name is a nod to Pittsburgh’s own Mr. Rogers, who inspired one of CityLife Residential’s core values—aptly named The Red Sweater. This value celebrates compassion, authenticity, and respect—the foundation for customer care at Red Sweater Renovations.
The owners wanted a brand that felt personal yet professional, something that could live comfortably on a construction site and still look great on a t-shirt. The final design features a bold, vintage-inspired illustration paired with a clean wordmark, creating both a full and simplified version for flexible use across trucks, apparel, and digital branding.
Ironclad Property Services
The owners of Ironclad Property Services wanted a brand that matched the strength and reliability behind their name. I designed a logo that feels industrial and durable, drawing inspiration from pressed metal signage, license plates, and building address plaques. The bold typography and framed layout communicate structure, precision, and trustworthiness, qualities that align perfectly with the company’s hands-on approach to property care and maintenance.
To establish a unified visual identity for Ironclad Property Services, I created a brand style guide that defines the company’s color palette and typography. The palette balances deep industrial grays with a subtle turquoise accent, a modern interpretation of oxidized iron, bringing a touch of refinement to the brand’s rugged character. The overall look combines strength and professionalism with a clean, minimal aesthetic.
The accompanying letterhead and branded materials carry these design principles into real world use, giving Ironclad a consistent, trustworthy presence across every client interaction.
Early Design Explorations
Steel City Settlement Services
Steel City Settlement Services ultimately wanted a logo that felt unmistakably Pittsburgh, something simple, bold, and timeless like a classic local t-shirt. I created a mark built around geometric, steel-inspired letterforms and strong black and gold contrast, reflecting the city’s industrial roots and sports culture. The result is a design that feels both iconic and approachable, perfectly suited for apparel, signage, and everyday branding.
Early Design Explorations
The initial concepts explored different visual approaches to representing Pittsburgh’s steel identity—from smokestacks and I-beams to more literal architectural and industrial symbols. Each version tested how far the visual metaphor could go while maintaining a professional tone appropriate for a settlement company. This exploration helped narrow the direction toward a design that feels iconic and wearable without relying on heavy imagery.